What Marque does.
Marque works from your brand strategy, every day. Big+Bold builds it for each client, then keeps it calibrated.
- Live from day one
- In Marque now.
- In the pilot
- Added during the pilot.
Check.
Every piece read against your brand before it goes out.
1 live from day one · 5 coming in the pilot
Marque finds two Red Lines crossed
Note 1, Voice Consistency:
“The ‘LAST CHANCE’ badge uses a phrase the brand explicitly prohibits…”
Read the full note
“The ‘LAST CHANCE’ badge uses a phrase the brand explicitly prohibits and visually dominates the top-right of the creative with urgency that contradicts the warm, steady tone of every other element.”
Note 2, Messaging Alignment:
“…promotes a mortgage product without including the required repossession warning…”
Read the full note
“The creative promotes a mortgage product without including the required repossession warning, which the brand’s Red Lines treat as mandatory for any mortgage promotion.”
Ask Marque
Send any work. It comes back marked against your brand.
Live from day oneSee it at work
Fix it
One press applies Marque’s changes. Both versions come back marked. You keep either.
In the pilot
Media plan check
Checks that a media plan someone else wrote reaches your priority audiences.
In the pilot
Visual checks
Logo, colour, type and image style, checked against your brand kit.
In the pilot
Sign-off
A named approver signs off each piece, with Marque’s notes attached.
In the pilot
Comments
Talk through a piece and its notes, where they are.
In the pilot
Find.
Every file in one place, found by describing it.
1 live from day one · 2 coming in the pilot
credentials that say we are a B Corp1 match
Credentials page
Found by the words inside it: B CORP
Asset bank
Every file in one place. Describe it and Marque finds it, even inside documents.
Live from day oneSee it at work
Brand kit
Your logos, colours, type and image style, set up by Big+Bold.
In the pilot
DAM connectors
Already run a digital asset manager? Marque reads from it.
In the pilot
Make.
Simple brand pieces from your strategy and your own templates.
8 coming in the pilot
Resized for each format
9:16 Story
Ask MarqueNo Red Lines crossed
“The post is substantially on-brand and needs only a typographic reflow of the headline line-break…”
Read the full note
“The post is substantially on-brand and needs only a typographic reflow of the headline line-break to land the closing phrase with its full weight.”
1:1 Post
Ask MarqueNo Red Lines crossed
“…on-brand in every material respect… the comma in the headline… should be removed…”
Read the full note
“The post is on-brand in every material respect and needs only one change: the comma in the headline ‘Good enough, isn’t good enough.’ splits subject from verb and should be removed.”
4:1 Web banner
Ask MarqueNo Red Lines crossed
“The banner is confidently on-brand and needs only one consideration…”
Read the full note
“The banner is confidently on-brand and needs only one consideration: if the B Corp certification is load-bearing in this context, a correctly formatted Certified B Corp™ mark should be added as a typeset element rather than relying on the plaque in the photograph.”
A brief, from Big+Bold’s brand profile
- Brief
- LinkedIn, Tuesday 3 November
- Audience
- Marketing and brand leaders
- Objective
- Brand leaders see strategy-first creative as work they can defend to the board.
- Believes now
- Most creative work is decoration that is hard to justify to the board.
- Needs to believe
- Creative work grounded in strategy earns attention and delivers results.
- Message
- Strategy first.
- Proof
- Every piece is held to three questions before it ships. Is it strategic? Is it impactful? Is it effective?
- Tone Codex
- Short declarative sentences. Lead with the claim, then the evidence. Confident, never hyped or hedged.
- Red Lines
- No unverifiable superlatives, rankings or guaranteed results. Never name a client that is not publicly approved.
- Formats
- LinkedIn post, 1:1 and 4:5. Three versions.
Ask MarqueNo Red Lines crossed
“…a well-oriented internal brief… but it needs direction on how three versions should differ…”
Read the full note
“This is a well-oriented internal brief with accurate Red Line guidance and correct message framing, but it needs direction on how three versions should differ and a prompt to include at least one credential or proof point beyond the three questions.”
Simple brand jobs
Resizes, new versions and straight-to-work pieces, from your approved work.
In the pilot
Briefs
Marque writes the brief from your brand: audience, message, rules and formats.
In the pilot
Social posts
Several drafts for each channel and audience. You see only the ones that hold.
In the pilot
Posting to your accounts
Marque posts to your brand’s own pages. Posts go out only after Sign-off.
In the pilot
Your templates
Built by Big+Bold’s designers for your brand alone. Teams edit inside the locks.
In the pilot
Editing together
Several people in one design at once, each change seen live.
In the pilot
Smart fields and data merge
Names and details fill themselves in. One piece for each row of a sheet.
In the pilot
PDF and PNG
Print-ready PDF at 300 dpi, and PNG at each format’s exact size.
In the pilot
Plan.
Plans that start from your brand strategy.
5 coming in the pilot
The LinkedIn post on Tue 3: the first of three drafts
1 LinkedIn
Creative that isn’t grounded in strategy is just decoration. We start every piece with three questions. Is it strategic? Is it impactful? Is it effective? If not, it doesn’t ship.
Ask MarqueNo Red Lines crossed
“A clean, on-brand piece… but leans so closely on positioning language…”
Read the full note
“A clean, on-brand piece that states the studio’s standard with confidence, but leans so closely on positioning language that it would benefit from a more situational entry point to earn the framework rather than simply restating it.”
Content plans
Which message goes to which audience, where and when. Each slot opens a brief.
In the pilot
Measurement
For each objective: what to measure, where, the target and how often.
In the pilot
Consistency reports
What Marque found across your work over time, by team, channel and agency.
In the pilot
Usage
Which templates and assets your teams use, and what waits for sign-off.
In the pilot
Marketing plans
Goals, audiences, messages and channels in one plan, with Big+Bold’s strategists.
In the pilot
Where your team works.
Marque where the work already happens.
6 coming in the pilot
You
Can this go out on LinkedIn today?
LinkedIn draft
Attention is earned, not bought. Work grounded in strategy earns it. That’s the order we work in, on every brief: strategy first, then the idea.
Ask MarqueNo Red Lines crossed
“This is a clean, on-brand piece… but stops short of connecting process to outcome…”
Read the full note
“This is a clean, on-brand piece that leads correctly with strategy and uses the right voice throughout, but stops short of connecting process to outcome and would be stronger with a light gesture toward effectiveness.”
Slack and Microsoft Teams
Ask Marque in the channel where the work is.
In the pilot
Microsoft and Google sign-in
Sign in with the work account you already have.
In the pilot
Groups and roles
Departments, regions and agencies, each with its own templates. Approvers and view-only seats.
In the pilot
MCP server
Connect your organisation’s own assistant, and it can ask Marque.
In the pilot
API and webhooks
Build Marque into your own systems.
In the pilot
Directory sync
People join and leave Marque as they join and leave your directory.
In the pilot
Built for you. Checked every time.
- Big+Bold’s strategists write your Intelligence Architecture. Every check starts there.
- In the pilot, Big+Bold’s designers also build your brand kit and templates, for your brand alone.
- In the pilot, everything Marque makes is checked before you see it. People decide what runs.
No auto-approval. No generic templates. No stock imagery.