About Big+Bold
We exist to make things worth paying attention to.
Big+Bold was founded on a provocation. Not a mission statement. Not a set of values written by committee. A genuine belief that the creative industry had become too comfortable — too quick to deliver the expected, too slow to demand better of itself. We built this studio to be something different.
That means being honest about what good work actually requires. It doesn't begin with a logo or a layout. It begins with understanding — who the audience is, what they already believe, what will make them move. Strategy isn't a phase that precedes the creative work. It's the thing that makes the creative work mean something.
Why a creative studio built a product.
We also believe that creative businesses have a responsibility to think beyond the brief. The agencies that last won't be the ones that got very good at the traditional model. They'll be the ones who asked what else they could build — what value they could create that outlasts any single campaign. We are asking that question, every day, and building toward an answer.
Marque is part of that answer: the strategic thinking behind our brand work, made usable by your teams every day.
B Corp
We're proud to be Northern Ireland's first Certified B Corp™ creative agency. That certification isn't a badge we put in a footer and forget about. It's a legal commitment to hold ourselves to a higher standard — commercially, ethically, and in the way we treat the people we work with. B Corp status means our business is measured not just by profit, but by purpose. That matters to us, and increasingly, it matters to the organisations we work with.
Team and pedigree
The founding team came up through McCann Worldgroup and AV Browne — Ireland's oldest independent agency — before building something new from the ground up. The experience of working at that level, on campaigns that reach millions, shaped how we think about scale, craft and accountability.
Today, our team spans strategy, design, content, development and performance — disciplines that in most agencies operate in silos, and in ours work from the same brief, toward the same outcome. We are also a founding member of IRENE, the all-Ireland creative network.
The work
From culture to crypto, heritage to high-tech — the common thread isn't sector. It's ambition.
- Brand campaignNational Museums NIUlster Museum brand campaignA new brand platform for Ulster Museum that turns institutional respect into personal relevance, rolled out across film, digital, and the museum’s own building.See the work on bigandbold.com ↗
- Campaign · SponsorshipXapo BankPlay the Long GameXapo Bank’s Play the Long Game transforms a sponsorship partnership with Aston Villa FC into a shared philosophy of ambition, focus, and belief.See the work on bigandbold.com ↗
- Annual review · Multi-channelNational Cyber Security CentreAnnual Review 2025Big+Bold partnered with the National Cyber Security Centre to deliver their 2025 Annual Review, spanning print, digital, motion and social content.See the work on bigandbold.com ↗
- Experiential planning · UXGame of Thrones Studio TourActivation & experience planningBig+Bold supported Game of Thrones Studio Tour through a period of strategic renewal, delivering experiential planning, UX-led journeys, and activation support.See the work on bigandbold.com ↗
- BrandingKinecx EnergyConstant. Convenient. Comfort.Brand positioning for Kinecx Energy, built around constants, convenience and comfort.See the work on bigandbold.com ↗
- Non-profitChildren’s Heartbeat TrustCharity campaignChildren’s Heartbeat Trust supports children, young people and their families affected by congenital heart disease in Northern Ireland.See the work on bigandbold.com ↗
Clients include Historic Royal Palaces, Deloitte, National Cyber Security Centre, Xapo Bank, Queen’s University Belfast and National Museums Northern Ireland.
The standard
- 01
Is it strategic?
- 02
Is it impactful?
- 03
Is it effective?
If the answer to any of those is no, it's not finished. Those aren't aspirational words. They're a filter.
Memberships and accreditations
- Certified B Corp™
- Living Wage Employer
- Cyber Essentials Certified
- Google Partner
- IRENE
- Institute of Designers in Ireland
- ICAD
- Clean Creatives
Be Bold.
It's the standard we hold ourselves to — in how we think, how we show up, and what we're willing to accept as done.