Marque or a brand guidelines PDF?
A guidelines PDF is a good record of the brand. It cannot read a draft. Marque can.
Side by side
| Topic | A guidelines PDF | Marque |
|---|---|---|
| What it is | A document the team reads once and looks back at. | Your guidelines set out as six parts that a reader works from. |
| A new draft arrives | Someone remembers the right page, or does not. | Ask Marque reads it against your Positioning Core, Tone Codex and Red Lines. |
| The answer | Whatever the reader takes from it. | A score and notes that name the part of your strategy each one rests on. |
| Staying current | Out of date the day it is exported. | Kept in one place, with each change on record. |
| Between agencies | Each reads it a little differently. | Every agency gets the same reading of the same draft. |
Where a PDF is enough
- One person makes everything, and they know the brand by heart.
- You need a document to hand to a printer or a new starter.
- Little is made each month, so a slow check costs nothing.
Where Marque fits better
- Several people or agencies make work in your name.
- Drafts arrive faster than anyone can check them.
- You want to know why a piece was marked down, not only that it was.
See it on your own work.
Apply for the pilot